It all starts with strategy. So the first step we take is a needs analysis that identifies your most pressing issues – plus the KPIs that measure them.
Within the broad category of sales growth, there could be a number of interesting options. Can we identify your high value customers and acquire others just like them? Is there an opportunity to increase share of wallet from customers who also deal with your competitors? The possibilities are endless, and we’ll work with you to refine the strategy.
The great thing about incentives is that practically every outcome can be measured. We look to share all relevant data and the insights that arise from your programme. Working together, we can construct a long-running success story with results that would sit proudly in any business school case study.
Here’s a taste of the issues you can address with the right programme:
ALIGNING INITIATIVES
Ad-hoc incentives such as trade loaders, rebates and discounts can become an ongoing burden on your business. Let us show you how to re-think and re-design your whole incentive programme, so it works the way you want it to.
SALES GROWTH
It’s important to design your programme to deliver long lasting results, not just a short-term hit. You can also address the problem of rebates and ongoing discounting that drain value from your sales.
STRONGER RELATIONSHIPS
Your business deals with people, not robots. Understanding what your target group values most is the key to building loyalty that can last for decades.
STAFF RETENTION
In a tight employment market, retaining and developing high performers should be a major focus. Reduce the costs of staff churn and training with an incentive programme that gives something back.
CHANGE BEHAVIOUR
The key is to follow through your initial promise, and be consistent. Strong implementation is central to modifying behaviour in the medium and long term.
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